RETAIL LIGHTING IMPROVES CUSTOMER EXPERIENCE

The importance of lighting is emphasized in all commerce. Well-designed retail lighting eliminates sales barriers and, above all, tempts to buy. Selling products is easier when the customer sees them in the right light.

Lighting that helps to sell. When the products look good, and the texts on the labels are easy to read, buying is also easier. The store’s high-quality lighting renders the colours well and makes the products look appealing.

Right optics. In the store, light is needed more on the shelves than in the aisles. In design, therefore, special attention is paid to the illumination of vertical surfaces. With the right selection of optics, the lighting performance of vertical surfaces is significantly improved.

Energy efficient implementation. Efficient LED store luminaires combined with smart lighting control produce at best 70-85% energy savings compared to traditional lighting.

intelligence increases commerciality

Successful retail lighting starts from the outside. Well-lit storerooms are nice to enter, the entrance is attractive and contrasts to the daylight are in an appropriate proportion.

Inside the store, smart lighting encourages the purchase. For example, in the lighting, logarithmic control may be used, whereby when the customer enters the shelf space or the sales area, the light levels will increase. This way the products will stand out, and the customer’s experience will be improved.

Lighting can also control purchasing behaviour. Lighting level, optics, and smart control affect where customers want to move next and what products they want to pay attention to.

More savings with lighting control

There is movement in store properties almost 24/7. However, the operations vary, and the whole space should not be illuminated with full power at all times.

The amount of lighting is often optimised by using daylight harvesting, motion detection, and time scheduling. In the store, the light levels can be adjusted automatically depending on whether the store is open or whether for instance shelving or cleaning is in progress. In other parts of the property, care is taken to ensure that lighting is switched on only when needed.

Smart lighting provides important information to the property manager. It can open a view of the occupancy rate of the premises and tell about the maintenance needs of the lighting. The smart system can also be integrated into building automation and it helps to manage the lighting of a number of stores remotely.

Long-term and worry-free retail lighting

Greenled offers efficient lighting solutions that contribute to sales, for all targets of the store from grocery stores to specialty stores. Our convenient turnkey concept guarantees a high-quality lighting solution from design all the way to installation and maintenance.

Attract customers into your store, highlight the products, encourage purchasing, create an atmosphere. Smart LED lighting is flexible and adapts to the needs of the store.

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