Malls are increasingly becoming all-round entertainment centres. While browsing, customers also expect to find comfortable areas in the mall where they can enjoy a coffee, eat in a restaurant and relax for a moment – as well as finding the shop they are looking for.
Lighting has a major impact on sales
Light is used in malls as a decorative element; a means to impress and stand out and as a way to stir emotions and create a brand image. Mall thoroughfares are often slightly darker than other areas so that the shop windows can clearly stand out and a sense of atmosphere is preserved. Intelligently designed lighting can inspire purchase impulses and change purchasing behaviour.
Lighting is increasingly designed to be aimed at different target groups, and it is growing in importance in terms of store presentation. Everything must be sold, so every barrier to sales must be eliminated. Poor lighting doesn’t prevent sales but it can easily reduce them. In shops, the shelves require more illumination than the aisles, so shop design should focus on lighting vertical surfaces. By selecting the right optics, the influence of lighting on vertical surfaces can be improved dramatically.
Another very important area of malls is the car park. It is important for car parks to have sufficient lighting – the entrances, crossings and public areas must also be illuminated, and the area must be easy to access and safe to move around in.
Making lights smart
Smart features play a key role in controlling lighting. If it is dark outside, shop fronts can rely on softer lighting. However, on bright days, it is more enticing for the potential customer to venture inside if there is less of a contrast with the outdoors. Smart lighting also provides significant benefits in terms of commerce. Shops often use features such as logarithmic regulation, which increases the lighting when a customer enters an aisle between shelves or a sales area, resulting in a better customer experience and more product visibility.
The greatest energy savings can be made by optimising the amount of lighting and keeping maintenance costs low. Smart lighting can also provide the right amount of light during stock replenishment and cleaning. Lighting can also be controlled to complement the weather and exterior light situation. Sensors can be used to study customer behaviour and improve the utilisation rate of the premises. A smart system communicates servicing requirements and monitors energy consumption.
LED lighting guarantees a hassle-free, long-lasting lighting solution for all the various areas in a shop. The reduced power consumption enabled by lighting control reduces the electrical load, further extending the service life of the devices and even doubling the lifecycle of LED technology and electronics.
In the future, the IoT data obtained via the lighting network will enable a reduction in general costs, enhance the predictive lifecycle information and modify the amount of light and maintenance information available. It may also provide information to optimise the indoor positioning of lights.
Greenled’s lighting solutions promote sales
Greenled offers efficient lighting solutions that promote sales in malls and specialist shops.
The low maintenance requirements, combined with Greenled’s superior warranty period of up to eight years, makes for worry-free commerce – every year. The importance of lighting is apparent in every shopping experience: food, clothes, glasses and cars sell better when customers can see them in the right light. Smart lighting solutions for sales premises can monitor customers’ movements and adjust the light output according to where customers are going and which products the shop wants to highlight.
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